Non-Linear Operations: Improving Rights, Scheduling, & Content Management
We continue our series of blog posts on past projects by looking at non-linear operations. Recently, The Bodhi Tree Group worked with a European VOD service provider to improve their content operations in order to increase the amount of assets and metadata managed. As with most non-linear service providers, our client faced some common challenges:
- Acquiring content rights from dozens of different providers for different platforms
- Assets and metadata being delivered to the service provider in different formats
- Repurposing content for a growing number of different distribution platforms
- Publishing increasingly detailed metadata in several different formats
The Bodhi Tree Group was asked to investigate and recommend improvements to the rights, scheduling, and content ordering processes. Although technology is central to any back-office operations, we also looked at how our client structured their business processes and organized their people as part of the project. The engagement was conducted over an intensive 5 week period embedded with our client’s operations team onsite. We prefer to work like this for this kind of project – it gives us first hand experience of how our clients works and we can share the pains they are experiencing.
We started by analyzing our client’s end-to-end operational processes from acquisition to royalty reporting and business intelligence across several legacy systems. This allowed us to identify supply chain bottlenecks and highlight areas of risk affecting content throughput. As well as mapping out their current processes, team organization, and issues, we captured high level requirements for non-linear acquisitions, planning, scheduling, content preparation, promotions, business intelligence reporting, and royalty reporting.
The Bodhi Tree Group evaluated several Commercial Off The Shelf vendors providing non-linear rights and scheduling systems on behalf of our client to help shape a technology strategy going forward.
Recommendations, options and next steps were presented to the service provider’s Chief Executive. We identified several ‘quick-win’ improvements that could be implemented at very little cost (for instance, using the capabilities of existing systems more fully), as well as recommending a longer term technology strategy for their operations.
As a result of The Bodhi Tree Group’s work, our client was able to leverage their existing operational resources more effectively to manage the growing number of assets published to more platforms.