The business of managing content is undergoing numerous separate yet parallel innovations that content owners, broadcasters, platforms and device and software vendors must address through transforming their people, processes and systems. For example, implementing an enterprise media asset management system is as much a cultural change for the people involved in the media organization as it is a process or technology change.
To be effective, the change needs to be planned and all of the components must be executed in order to achieve the future state that supports your content management strategy and goals. Maybe the way the acquisitions grew organically in response to new distribution platforms is isn’t working anymore or your company has recently involved in an acquisition or a merger. Maybe a new leader has come on board and seeks to move your organization in a different direction.
We guide our clients through the organizational changes that accompany large projects, by providing cultural assessments and transformation strategies, leadership and employee development, and establishing communication strategies.
When we help our clients navigate the process, system and people transformation required in the ever changing content management landscape, they experience:
Clarity of strategic vision
We help our clients move from reactive to proactive change as we help leaders visualize and strategize about how they can best identify and exploit the opportunities the changing content management landscape provides them.
People, process and technology transformation
We help to develop a crystal clear vision of the desired people, processes and technology and create a plan to communicate it throughout the organization, to vendors, customers and partners. We then help implement this plan with the right people at the right time to ensure that the technology and processes assist and free-up people to do their jobs rather than maintain spreadsheets.
Inspirational leadership and employee engagement
We help identify and work with internal sponsors to enable them to influence change up and down the organization. We provide change coaching for leaders and team members so that they can effectively own and lead transformation initiatives. We also ensure that the people are active participants and are engaged in the transformation process.
Agility and sustained growth
We work with the leadership team and sponsors to continue the momentum and continually raise the bar to create world-class content management organizations that are responsive to consumer demands for content.